The Present : The Gift That Makes You Happier And More Successful At Work And In Life, Today!
by Spencer Johnson
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Hardcover (23 September, 2003)
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Reviews (30)

A Review of The Present
Like his previous book Who Moved My Cheese? Dr. Spencer Johnson amazes me again by his new book The Present. His style of simplicity, his penetrating view of the everyday problems, and his meeting-story-discussion fashion of telling stories make every reader understands and memorizes the stories by heart. To know is one thing, to do is the other. There are thousands of piles of how-to book fill the shelves of the bookstores in very where, but there are only a few well-loved by every reader and still there are even less that has true impacts on the readers. In fact, all these books are teaching us the simplest ideas that we often ignore to apply. Those ideas flourish in the proverbs, stories, fables, or the conversations as well as in our experiences, but when someone like Dr. Johnson collected them, weaved them into story, and organized them well for us to absorb, the readers could really follow the ideas and make different, better life of themselves. It is great. Terrific. However, there is a question of mine "why they train people to be excellent or perfect?" We are human beings, not computers or robots. To think about one of the greatest painters ever van Gogh, he was crazy, hated, and feared while his lifetime, but these seemed negative qualities did spread the most powerful emotions through paintings to hearts. Can we say what is good and what bad? No. But we could decide we are and who we want to be.

Inspiration for the Mind, Body, and Soul
One of my teachers gave me a copy of this book, shortly after I published an article in my local newspaper, I was afraid that I would not find the book interesting. When I began to read it I found it simple yet complicated all at the same time, it was a very moving book which really opened my eyes to the world, I began to live in the 'present' and pick up on all the small details that make up my own life, my own existance. It is a somewhat difficult task to live in the present and to only look into the past to learn from it, it takes time.

Great message
This book helps us to realize what is done is done and what will be will be.The only that a person can control is his or her self at that moment in time.It also reminds us to stay positive and not let the dark side of negativity slip in and steal our positivity. ... Read more

Isbn: 0385509308
Sales Rank: 3584
Subjects:  1. Business / Economics / Finance    2. Business Life - Inspirational    3. Fiction    4. Happiness    5. Personal Growth - Success    6. Success    7. Fiction / General   

SmartMoney
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Ideas on investing at a nice price.
Put away some cash in mutual funds for retirement.
Ideas on current investment thinking (even if it's
often good to be contrarian and do the opposite
of what they recommend).

Better than I had imagined!
I purchased a value-package of this magazine and Kiplinger's, and I've been thrilled with both. About 20% of the articles and info are over my head, but the balance is understandable, helpful, and easily applied to my average money management skills.I've since ordered a SmartMoney subscription for three friends and relatives!

Good magazine, very poor customer service
I have subscriptions to Forbes, Smart Money, Money and Fortune. Out of all 4, i like Forbes and Fortune the most, because they seem to give details also on the backgrounds of the companies they are presenting as good buys. Even if Smart Money is not as good as these magazines, it is still well worth the money and provides a cheaper alternative to the beginner investor.

My main problem with Smart Money was not their writing, but their way of doing business. I made a one year subscription through Amazon and i was supposed to get the March issue as the first issue (in February). Well, i received this issue, but with it i was also sent the January and February issues (published in December of last year and January of this year). The complaints i made to their customer service department - for this cheap method they used to shorten my one year subscription by 2 months - were left with no answer. I know many magazines take advantage of their readers by sending them an older issue with the new one, but Smart Money takes the crown, sending me issues published last year!

Overall, if you can go past this, this magazine can be worth getting, especially for beginner investors. Otherwise, get Forbes or Fortune.

An update: I also e-mailed Amazon about this problem and - to their merit - they solved it immediately. While Smart Money still hasn't replied to my original e-mail, once Amazon contacted them, they added 2 more issues to my subscription. Big thanks goes again to the exceptional customer service from Amazon! ... Read more

Asin: B00005N7SS
Sales Rank: 30
Subjects:  1. Business    2. Finance    3. Personal Finance   

Fortune
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Just as Wall Street is an icon to the investment community, Fortune magazine is one to its readership, the difference being Fortune's diversified reach into the many facets of business: technology, companies, global economics, and, of course, your personal fortune. While many a narrow-focused business and investing magazine has come and gone, Fortune has grown and prospered, investing as much in content as ad space and staying in print since the 1930s. Columns include features on the marketplace, tech movers and shakers, career trends, U.S. politics, and even European business. Readers also look forward to the annually updated Fortune lists, which include the "40 Richest Under 40," "Most Powerful Women," and the "Fortune 500," an exclusive collection of companies whose employees are undoubtedly Fortune readers as well. --Mace Bainwright ... Read more

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Good magazine
Of the Big 3 (FORTUNE, Forbes, and BusinessWeek), I like FORTUNE the most.BusinessWeek feels like it's always copying someone or dying to jump on the bandwagon for the next big thing.Forbes is a good magazine but sometimes is so original that it veers too far from its original purpose---to report and analyze the business world.
FORTUNE profiles the people it chooses and writes about current events without just summarizing the way BusinessWeek does.

The CEO Business Journal
Financial magazines are in great abundance on the newsstand shelves and one of the best known among them is Fortune. This publication is popular for many reasons, foremost among them being the annual Fortune 500 rankings, which presents the corporations in the United States in a ranking list based on sales.

Does Fortune have much else to offer besides this annual ranking? Yes and no. There is some good reading to be found here from time to time, with Fortune writers presenting some good articles on a diverse range of topics from taxation, to employee benefits, to political regulation of business. But in other ways, Fortune's primary focus makes it the type of magazine that few can relate. Most of what you read in Fortune is aimed at CEO's and other high- ranking corporate officers. Articles that discuss how a CEO successfully contained costs and helped increase shareholder value make for some ok reading, but they are not the type of articles that most readers can relate to.

Fortune is very much a corporate publication, and while it does present a few articles on personal finance, it would be better if it contained more. Also, it would be nice if there was a more personal dimension to this magazine. Along with more articles on personal finance and investing, I would like it better if it included stories of actual families illustrating what they have done to achieve their personal goals.

Fortune magazine will continue to remain one of the definitive publications in its field for corporations and for CEO's in particular. It could use a few improvements and a little better focus, but it's still a decent magazine to read. Even if you don't own your own business, Fortune does provide some useful tips for business success.

outstanding articles, really gets to the heart of the matter
As a Fortune reader for an embarrassingly long amount of time, it is a pleasure to say that it is getting better and better. The articles are really well-written and substantive.It is a real counter-balance to the daily business news - just enough above the fray to be insightful, but not so abstract as to be out of practical touch.Well done. ... Read more

Asin: B0000AWD8Z
Subjects:  1. Business    2. Investing    3. Economics    4. Business & Economics    5. Personal Finance - Investing    6. Corporate Finance   

Money
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Monthly Financial Advice - Some Value To Beginners
This magazine is of little value unless you are a beginner to investing. Monthly advice is almost worthless in an information age that is very fast moving. This magazine is dangerous if it leads one to believe that he/she can make decisions based on monthly advice. The magazine can, of course, be used in combination with other information sources. However, it is probably not needed. It is much better to read the WSJ daily.

Good for beginners for some things, dangerous for others
Money is a decent magazine. I subscribed to it for a year and learned some interesting things. It is good for beginning finance, but I also believe it can be a little dangerous. See my pros and cons.

Pros:

1. Good at outlining sound, traditional, general financial advice from issue to issue. Nearly every issue covers basic information on 401(k)'s, IRAs, home ownership, education, etc. They do an especially good job at providing narrative to help explain some of the more technical issues. Instead of writing a technical treatise on 401(k)'s, for example, they will instead describe the experiences of actual families with different needs and problems. This is probably Money's greatest strength, even if the stories can sometimes be a little sappy.

2. They do a good job outlining major new trends in investing, taxes, etc. with a healthy dose of buyer beware.

Cons:

1. I believe mass market magazines are a HORRIBLE place to find stock tips. Please be very, very careful when reading their stock tips. I could write an essay here, but I hope that financial neophytes take all Money's stock advice with a heavy ladle of salt. I don't think Money is doing anything unscrupulous, I just think a monthly magazine is a poor forum for this kind of information.

2. I wish they would stay out of the consumer product reviews. I would rather read a couple more articles on finances than wade through a special section on automobiles, electronics, etc. Money should be about money. Sure, making good purchasing decisions is a part of a healthy financial lifestyle, but I personally believe their reviews sections are very thin and are just there to get people to buy the magazine off the newstand. No one should use Money, for example, to figure out which car to buy. I hope they don't.

I am mostly pleased I subscribed to Money magazine. It helped me learn about a lot of great stuff. I believe I have outgrown it now, but I wouldn't dissuade others from subscribing to it as long as they are very careful with the stock advice and don't treat it as a checklist for stocks to by. Be careful, be careful.

Worthless
If you had followed the stock recommendations in this magazine in the last few years, you'd have gone completely broke... several times over!

Every issue of "Money" covers more or less the same thing.It reads just like "Men's Health" magazine, with every issue rehashing the same things over and over again.

If you are a beginner interested in investment, get a book like "Investment for Dummies" instead, which is more comprehensive, more accurate, and easier to read and access. ... Read more

Asin: B00005R8BA
Sales Rank: 101
Subjects:  1. Business    2. Finance    3. Personal Finance    4. Financial Planning    5. Money Management    6. Investing   

Moneyball: The Art of Winning an Unfair Game
by Michael Lewis
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Hardcover (10 May, 2003)
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Billy Beane, general manager of MLB's Oakland A's and protagonist of Michael Lewis's Moneyball, had a problem: how to win in the Major Leagues with a budget that's smaller than that of nearly every other team. Conventional wisdom long held that big name, highly athletic hitters and young pitchers with rocket arms were the ticket to success. But Beane and his staff, buoyed by massive amounts of carefully interpreted statistical data, believed that wins could be had by more affordable methods such as hitters with high on-base percentage and pitchers who get lots of ground outs. Given this information and a tight budget, Beane defied tradition and his own scouting department to build winning teams of young affordable players and inexpensive castoff veterans.

Lewis was in the room with the A's top management as they spent the summer of 2002 adding and subtracting players and he provides outstanding play-by-play. In the June player draft, Beane acquired nearly every prospect he coveted (few of whom were coveted by other teams) and at the July trading deadline he engaged in a tense battle of nerves to acquire a lefty reliever. Besides being one of the most insider accounts ever written about baseball, Moneyball is populated with fascinating characters. We meet Jeremy Brown, an overweight college catcher who most teams project to be a 15th round draft pick (Beane takes him in the first). Sidearm pitcher Chad Bradford is plucked from the White Sox triple-A club to be a key set-up man and catcher Scott Hatteberg is rebuilt as a first baseman. But the most interesting character is Beane himself. A speedy athletic can't-miss prospect who somehow missed, Beane reinvents himself as a front-office guru, relying on players completely unlike, say, Billy Beane. Lewis, one of the top nonfiction writers of his era (Liar's Poker, The New New Thing), offers highly accessible explanations of baseball stats and his roadmap of Beane's economic approach makes Moneyball an appealing reading experience for business people and sports fans alike. --John Moe ... Read more

Reviews (247)

Book Provides an "Aha" Experience
I never understood nor really liked baseball.I bought the book mostly to read about the inspired use of statistics, and the creative thinking that went into looking for the real keys to victory.I can safely say that while I may not have fallen in love with baseball, I will never find it boring again.If you have someone you want to turn into a fan, this book a superb gift option.The amount of detail in this book--for example, just the description of the strike zone and what different pitches and batters do to narrow the zone, what can be known about specific individual propensities and vulnerabilities associated with that little box, are truly inspirational.

This is a really excellent book.If we managed the national security budget the way Billy Bean managed the Oakland A's, we'd have faster better cheaper military hardware, and a lot more plowshares.I was also impressed by the way in which Billy Bean built a team, in which players who might not have been individual stars excelled at setting up others in a true team effort where the group as a whole is stronger than the sum of the parts.Others have written better reviews from a baseball fans point of view--as a non-baseball fan, I can attest to this book's being an "aha" experience.

A minor league good idea
I prefer fiction, but when given this book that revolves around my love of baseball and youth's rooting interest, the Oakland A's, I had to take it in.It's a fascinating read.I am particularly appreciative of the A's attitude to 'think outside the box.'I came away with a new positive outlook about a few people, player Scott Hatteberg high on that list, and not much respect for others.Billy Beane's approach works, but I surely wouldn't want to work for such a volatile human being.It will be interesting to see how Beane's disciples do in Toronto and Los Angeles.The latter is new, but the former has been going without success for several years.Many of the young players discussed in the books have just begun making it to the major leagues at this writing (spring, 2005) so that is another aspect to watch, how well everyone's plans and drafts work out.The tension between innovation - divergent thinking, and conventional wisdom managed to strike a bothersome chord in me.Philosophically, both are equally appealing to me.In some places, my profession most prominently, I find that innovation by outsiders tends to be counterproductive, if anything.In baseball, there's clearly room for it, but I think only to a limited degree.If Beane's way became the norm, and more than a dozen teams were trying it, the dilution of Moneyball-appealing talent would be damaging to the teams and games, and those teams thinking outside Beane's box would get the productive, more conventional players, probably for less than they could now.Beane's hit upon a divergent way that works on its small scale, but I suspect only there.I'm glad I read it.It was unsettling to my mind in some ways, something I appreciate.Great, it's not.

Davvero brillante, per gli "affari" (e gli sportivi).
Il mio inglese è sporco e sgrammaticato. Ma peró con il mio inglese mi spiego abbastanza bene e capisco quasi tutto. Mi costa fatica usarlo, ma quando certi contenuti arrivano in Italia tardi (o mai), allora faccio uno sforzo e li accolgo in inglese.
Con Michael Lewis e il suo Moneyball, ho trovato una lettura piacevole e veloce, almeno per me, che sono appassionato di sport. Di baseball non so praticamente niente. Peró il libro non è incentrato sul baseball, ma piuttosto sull'innovazione e le dinamiche sociali che fanno da contorno all'innovazione. Se siete "in affari", qualunque sia il vostro settore, con questo libro imparerete l'importanza di cercare la veritá oltre le apparenze... ... Read more

Isbn: 0393057658
Subjects:  1. Baseball    2. Baseball - General    3. Baseball players    4. Economic aspects    5. Salaries, etc.    6. Scouting    7. Sports    8. Sports & Recreation    9. Sports And Games    10. Sports Economics    11. United States   

The Great Unraveling: Losing Our Way in the New Century
by Paul Krugman
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Hardcover (September, 2003)
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The Great Unraveling is a chronicle of how "the heady optimism of the late 1990s gave way to renewed gloom as a result of "incredibly bad leadership, in the private sector and in the corridors of power."Offering his own take on the trickle-down theory, economist and columnist Paul Krugman lays much of the blame for a slew of problems on the Bush administration, which he views as a "revolutionary power...a movement whose leaders do not accept the legitimacy of our current political system." Declaring them radicals masquerading as moderates, he questions their motives on a range of issues, particularly their tax and Social Security plans, which he argues are "obviously, blatantly based on bogus arithmetic."Though a fine writer, Krugman relies more heavily on numbers than words to examine the current rash of corporate malfeasance, the rise and fall of the stock market bubble, the federal budget and the future of Social Security, and how a huge surplus quickly became a record deficit. He also rails against the news media for displaying a disturbing lack of skepticism and for failing to do even the most basic homework when reporting on business and economic issues. The book is mainly a collection of op-ed pieces Krugman wrote for The New York Times between 2000 and 2003. Overall, this format works well. Krugman writes clearly about complicated issues and offers plenty of evidence and hard facts to support his theories regarding the intersection of business, economics, and politics, making this a detailed, informative, and thought-provoking book.--Shawn Carkonen ... Read more

Reviews (204)

Radical, Alarming, and Probably True
Krugman starts his book with a bang. He tells us of "Revolutionary Power," the notion of a government that doesn't accept the current system's legitimacy and doesn't follow the usual rules. Although the concept was first written of in regard to 19th century Europe and the author of the idea was a doctoral candidate in 1957 named Henry Kissinger, the description struck Krugman as remarkably similar to what is happening today in America.

It seems that the Revolutionary Power acts so out of line with normal diplomacy and politics that other nations and individuals don't realize how radical the RP is. Even when it is increasingly obvious what is going on, people refuse to believe it. The few critics will be dismissed as shrill or hysterical or as conspiracy theorists.

Of course, Krugman thinks the current administration may well be a Revolutionary Power. He describes how they (in his view) are turning diplomacy on its head with notions of pre-emptive war and unilateralism. Domestically, he believes that our RP is running huge deficits in order to make Social Security impossible to fund.

The Great Unraveling consists mostly of previously published columns, arranged by topic. This makes the text a bit jumpy, since he skips from the year 2000 to 2003 and back again, depending on the subject.

Krugman makes a pretty good case for his claims and he explains even complex topics, such as the Enron scandal, and George W. Bush's Harken shenanigans, clearly and concisely. And he brings a calm, rather conservative attitude to some seemingly outrageous ideas. What seems outlandish coming from someone like columnist Ted Rall, for instance, seems perfectly reasonable when the economist Krugman says it.

Possibly radical, certainly alarming, and definitely a worthwhile book.

Good, but short of Great
This book is primarily a collection of Krugman's op-ed columns from The New York Times, combined with an outstanding introductory chapter and some incidental added thoughts prefacing the other chapters.It was good for me because, as someone who doesn't read The New York Times on any regular basis, the columns it contained were new to me.But someone who is a regular Times reader probably wouldn't get that much out of it, other than the introductory chapter which is _almost_ (but not quite) worth the price of the book by itself.

What is extraordinary about the columns is that, looking back now to columns written three to five years ago, they were remarkably on-target in terms of his warnings about what Bush's tax, budget and trade proposals would mean to the US economy. Krugman does not deal in vagueries or in obfuscating prose, but writes with great clarity and minces no words.He presents his arguments with straightforward statements and confines himself to the facts and not wishful suppositions.All of which make his warnings almost Cassandra-like in that virtually all of them came to pass and in that no one was paying heed.

My only wish is that there had been less of the columns and more of the kind of analysis contained in the introductory chapter.I hope Mr. Krugman will at some point write an entire book to try and tell people where we are and what's going to happen if we continue on the economic road we're currently heading down.If nothing else, when historians look back and wonder how the US let itself be led into economic and fiscal disaster, with books like this we won't be able to say that there was no one warning us at the time the crucial decisions were being made.

Great Writer, Great Points, Book Was Just Good
There's little debate that Paul Krugman is a liberal lion of political punditry. He can cut through and capture an issue with a wit and clarity this both uncommon and entertaining. And for liberals, Krugman has a real knack for exposing the contradictions, hypocrisy and lies of the Republican regime.

But Krugman's book is only half as good as his ability. First, this book is a collection of his previous columns. If you're looking for new material by Krugman keep looking. Moreover, the manner in which his columns are collected can be confusing.

Liberals, progressives and even moderates must read Krugman's forward for this book. It crystallizes the struggle that lies ahead for every American against the revolutionary forces that have co-opted the Republican Party and threaten our democracy. Seriously, even if you pass this book in a book store, grab a mocha and just read the forward. You'll thank me.

Once you get past the forward it's a quick read. You can polish it off in just a few days and it's worth it. ... Read more

Isbn: 0393058506
Subjects:  1. 2001-    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Economic Conditions    6. Economic Development    7. Economic History    8. Economic forecasting    9. Economic policy    10. General    11. Monetary Policy    12. Prices    13. Stocks    14. United States    15. Economics    16. USA   

Kiplingers Personal Finance
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The Best Mass Market Personal Finance Magazine
I have subscribed to "Kiplinger's" for a number of years now, and will continue to do so into the foreseeable future. The magazine is inexpensive, timely, and authoritative, and conveys complex financial concepts in easily comprehensible terms. The magazine is very in favor of long term, high quality stock market investing, and on a monthly basis covers something relevant to current investment issues in the stock market. It also covers important information on taxes, retirement, paying for tuition, mortgages, and making good car buying (or leasing) decisions.

The magazine is a great source of news as it is related to your financial life in ways that are sometimes obvious, and sometimes less so. For instance they have articles on annuities, which you would expect, but also on drug costs, which you might not. They also have extremely useful mutual fund performance charts in every issue, which I find to be among the best features in the magazine. With the passage of different tax laws, "Kiplinger's" writes on the practical implications of the Federal tax code changes as well as regularly looking at state tax issues.

There are many personal financial magazines covering many different areas available today. If you want only one that will give you the overall most valuable information per page, "Kiplinger's" would be tough to beat.

Balanced? Decent market advice, but...
We used to subscribe to Kiplingers Personal Finance.We no longer do, because we couldn't help but notice a definite bias toward stock/bond purchasing over any other type of investing. This advice continued in the face of lower interest rates, the overpriced bull, then bear, market, and record low mortgage rates. Articles urging us to keep putting money into the market continued to appear regardless of market conditions. A quick look at the regular advertisers provides an explanation. In five years of subcribing, some of these same regular advertisers (whose results in the market were below par) never appeared in the "Poor or Worst" performers columns. For an overall, balanced view of things for the average investor, one of the personal finance magazines such as Money or Smart Money might be more helpful.

Not as boring as it sounds
My retirement plan sends me a magazine, which is so boring that I don't even bother to open it anymore; Kiplinger's isn't at all like that.The best part of Kiplinger's is that it describes how real people with average salaries, kids, and debts can invest for the future.There are also some great articles for parents about how to teach their kids to manage their money.Everything seems practical, but I've yet to try any of it.The magazine is broken into four sections: `Ahead' short articles about finance news and current event, `investing' about investing mostly stocks, `your money' about ways to invest your money though not as technical as the investing section and more diverse, and `spending' which is basically general interest about new fun technologies and other ways to spend all the money saved or made through investing. ... Read more

Asin: B00005N7R5
Sales Rank: 61
Subjects:  1. Business & Investing    2. Finance    3. Economic History And Conditions (region)    4. Business    5. Personal Finance   

BusinessWeek
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An excellent periodical
I've been a BW subscriber for 8 years now, and if the magazine stays as good as it currently is, I see at least 60 more years of subscription.

BW is a very well balanced magazine focusing mainly on business trends and headline news.A majority of their articles are extremely informative, well written, and objective.If there is an opinion piece, it is clearly stated as "Commentary".I enjoy the "Economic Viewpoint" where it alternates between right and left wing economists (Hubbard for Rep., Tyson for Dems).BW is also forward thinking in writing about trend analysis and disecting what the future may bring.There is a good snippet of International business.

A couple weaknesses of the magazine:
-Tech & You column.The guy writes about the same category of gadgets over and over again (mainly PDA & what not).I would like to see more articles about HDTV, laptops, desktops, software, etc.Tech & You appears to be written for either a road-warrior or a technophobe.
-Personal lifestyles section.Seems like the magazine is catering towards a more upscale crowd, writing about exotic vacations and expensive wines that only either a very rich person or a very debt prone person could afford.

I also find the magazine to be weak in covering the retail sector.I'd like to read more full articles about companies average consumers deal with on a weekly basis.The Kmart/Sears deal was largely overshawdowed.

All in all, if I could only choose one magazine to receive, this would be the one.

Business Week does not have a liberal agenda
I have subscribed to Business week for two years now.I suggest that people accusing them of having a liberal agenda reread their past issues.Bush was receiving criticism for not being Republican enough! His deficit spending is the most clear example.Other fiscal conservatives, such as George Will, have criticized the President.Does that mean they are following a liberal agenda? I think not.

Has definitely changed it's business focus
I have been a reader of BusinessWeek for over 10 years.I have noticed that it has had a significant change in focus over the last year.While there are more articles on "Personal Business", the hard-core articles have gone the way of Newsweek, and U.S. News and World reports.The nature of the articles are lightweight and do not reflect issues important to decision makers today.

Like many others, I have noticed a political slant or agenda over the last year.Specifically, their commentaries and economic analysis trend to the left.Bob Kuttner is co-editor of the American Prospect and contributor to the Boston Globe.Every one of his articles begins with the premise that the President's policies are bad and then is followed by a tortuous rational for that thesis, to include discussion of the days of gold backed currency.

Andrea D'Andrea Tyson is better, but as a former Clinton advisor, is not objective in her analysis.Alternative economic opinions are far and few between and what opinions they do tout, does not agree with the numbers stated in their own Figures of the Week.

While BW has the potential for great reporting based on their resources, they have let their editorial priorities get in the way of serious business reporting.For serious Business readers and students, I recommend going to alternative sources.

And yes, I will let my subscription lapse this year.
... Read more

Asin: B00005N7P3
Sales Rank: 78
Subjects:  1. Business   

Forbes
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Many magazines publish lists, ranking best and worst and most improved, but Forbes alone can claim its readership is on the list. Each year, the magazine names the richest people and the biggest companies, and those very folks subscribe to this nervy and sly business pub. Forbes covers global business stories with insight, solid sourcing, and the sort of groupie zeal usually reserved for fanzines. No merger, new ad campaign, or lawsuit goes unnoticed and stories always focus on the movers who are shaking things up. Read Forbes to make sense of today's volatile market--or just for the sheer pleasure of reading good reporting. --Edith Sorenson ... Read more

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Watch out for the subscription department
The content of this magazine is equivalent in quality but has a different focus and style than the other major business publications.The editorial pages are best ignored unless you have views that coincide with the publisher.
The main problem with Forbes is the over-aggressive subscription department. Shortly after you subscribe, you'll receive weekly notices that your subscription will expire and you need to renew immediately. If you don't renew three months ahead of expiration, they will stop your subscription and you will miss some issues for which you paid but they will refuse to give you credit.

Excellent
I am young businesswoman and I have found this magazine informative, invaluable and inspiring. I recommended it for anyone who takes pleasure in reading about the triumphs of the most intelligent and resourceful men and women of our time.

Not as good as it used to be
i've been a Forbes reader for more than 20 years. They used to be the best; especially in exposing crooks.but in the last two or three years, they have started mixing political content into the news pages. Their columnists are interesting and have every right to express an opinion - and that's where i expect to find the opinions. but news articles are tending to look more like product placements, written to support a certain point of view instead of to tell both sides of a story impartially. It has becoome the moral equivalent of Fox for business. Fine if you want to read politics, but not where you go for the whole story. ... Read more

Asin: B00005N7QA
Subjects:  1. Business & Investing    2. Management    3. Commerce    4. Business   

Good to Great: Why Some Companies Make the Leap... and Others Don't
by Jim Collins
Average Customer Review:
Hardcover (16 October, 2001)
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Editorial Review

Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so great, the book offers a well-reasoned road map to excellence that any organization would do well to consider. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come. --Harry C. Edwards ... Read more

Reviews (351)

Real Business Book for Real Businesses
This book was recommended to me by a colleague I respect very much who has built a very successful large company.

Good to Great breaks away from 99% of the anecdotal business books out there which simply detail the past actions of successful businesses or people or worse authors with no business knowledge.Knowing what a successful business did is not nearly as useful as knowing whether what they did was the actual reason they were successful.Collins does this only through a painstaking process that took several years and 25 researchers.His team identified companies that had gone from being above average to stellar and then worked to identify the reasons and research it in depth.

The end result is a very readable and easy to understand and use guide that is packed with enough solidness and backbone to please even the toughest academic.Useable knowledge with solid reason and research backing - this is what a business book should be.

No Rocket Science
Its very simple why MOST companies don't become great.They dont want to !!Its alot cheaper to just edge out your competition (if you even have to), than to start a price war, or any other kind of war.Also, most companies are clueless, since they cant tell the difference between an investment, and a cost.They would rather not invest in their people because, they either might take the jobs of the one who taught them, or go somewhere else, and get paid a higher salary, from a company that didnt have to invest in them, so then that other company can then steal what they didnt have to invest in.Lets face it, the company with the lowest cost wins.That one statement explains everything else.There will never be greatness as long as this is true.The race to the botton, trumps the race to the top.

SO MUCH TO OFFER HERE
If you liked Jim Collins' book, "Built to Last," you will love his follow up called, "Good to Great." This is one of those rare cases, where the sequel is actually better than the original. "Good to Great" is more than a business book. It is a book with principles applicable to many aspects of life. Collins challenges his readers to aspire to greatness rather than the mediocrity of being good. He says, "Few people attain great lives, in large part because it is just so easy to settle for a good life."

In Collins' study to be considered "great," a company's stock had to earn more than triple the general stock market for fifteen consecutive years. The research found seven keys common with the eleven companies, which were able to make the "Good to Great" transition:

1. LEVEL FIVE LEADERSHIP - They had leaders who were a paradoxical blend of personal humility and professional will.
2. FIRST WHO...THEN WHAT - People are not the most important asset. The right people are.
3. CONFRONT THE BRUTAL FACTS - They maintained unwavering faith that they would prevail in the end, and at the same time the discipline to confront the most brutal facts of the current reality.
4. THE HEDGEHOG CONCEPT - Their core business was that at which they believed they could be the best in the world.
5. THE CULTURE OF DISCIPLINE - When a company employs disciplined people hierarchy, bureaucracy, and excessive controls are not necessary.
6. TECHNOLOGY ACCELERATORS - Technology by itself is never a primary, root cause of either greatness or decline.
7. THE FLYWHEEL AND THE DOOM LOOP - Good-to-great transformation never happened in one fell swoop but as a relentless push to breakthrough and beyond.

A unique feature of Collins' work is that it is not from the perspective of a practitioner who models his "how I did it" formula. Such a formula is often based on an extraordinary person in a unique circumstance and, as such, it isn't easily transferable. Neither is it the postulation of an unproven theory by a philosopher. Rather it is the conclusions of a researcher, who found what has worked and is reporting it for our benefit.

I read the book when it was first released, then I purchased and listened to the audio book, next I heard Collins lecture on the subject and now I've gone back to re-read my highlights annually. I've found the principles to be effective in various avenues of life. Whether you are in the business world or a person wanting to experience higher levels of achievement and satisfaction, I highly recommend "Good to Great."
... Read more

Isbn: 0066620996
Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Corporate & Business History - Strategies    5. Leadership    6. Management    7. Management - General    8. Organizational change    9. Strategic Planning    10. Technological innovations    11. Business & Economics / Management    12. Reading Group Guide   

Fast Food Nation: The Dark Side of the All-American Meal
by Eric Schlosser
Average Customer Review:
Paperback (08 January, 2002)
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Editorial Review

On any given day, one out of four Americans opts for a quick and cheap meal at a fast-food restaurant, without giving either its speed or its thriftiness a second thought. Fast food is so ubiquitous that it now seems as American, and harmless, as apple pie. But the industry's drive for consolidation, homogenization, and speed has radically transformed America's diet, landscape, economy, and workforce, often in insidiously destructive ways. Eric Schlosser, an award-winning journalist, opens his ambitious and ultimately devastating exposé with an introduction to the iconoclasts and high school dropouts, such as Harlan Sanders and the McDonald brothers, who first applied the principles of a factory assembly line to a commercial kitchen. Quickly, however, he moves behind the counter with the overworked and underpaid teenage workers, onto the factory farms where the potatoes and beef are grown, and into the slaughterhouses run by giant meatpacking corporations. Schlosser wants you to know why those French fries taste so good (with a visit to the world's largest flavor company) and "what really lurks between those sesame-seed buns." Eater beware: forget your concerns about cholesterol, there is--literally--feces in your meat.

Schlosser's investigation reaches its frightening peak in the meatpacking plants as he reveals the almost complete lack of federal oversight of a seemingly lawless industry. His searing portrayal of the industry is disturbingly similar to Upton Sinclair's The Jungle, written in 1906: nightmare working conditions, union busting, and unsanitary practices that introduce E. coli and other pathogens into restaurants, public schools, and homes. Almost as disturbing is his description of how the industry "both feeds and feeds off the young," insinuating itself into all aspects of children's lives, even the pages of their school books, while leaving them prone to obesity and disease. Fortunately, Schlosser offers some eminently practical remedies. "Eating in the United States should no longer be a form of high-risk behavior," he writes. Where to begin? Ask yourself, is the true cost of having it "your way" really worth it? --Lesley Reed ... Read more

Reviews (1184)

Do you still want a burger?
Incredible, essential and finally out for all to see.Take a look at what goes into the "American meal" and see if you emerge changed.This book is a gift.

Nothing Beats a Fine Burger
Frankly, there is a dark side to anything and the subtitle of this book is a transparent and alarmist attempt to catch attention and sell books.I for one, resent the author's sometimes snide implication that the market isn't capable of providing healthy food or that people aren't capable of making more educated eating choices.However, for any lover of fine burgage, this is a captivating summary of the history and scope of the fast-food market that is both well-researched and an interesting read.

This book gets four stars based solely upon the author's recognition of the ultra-quality In-n-Out burger--the product of a chain born in Southern California that is fanatically dedicated to providing the freshest and highest-quality fast food according to a recipe and menu that has been unchanged for over 40 years.(Name any other restaurant that can guarantee that the meat was never frozen and where the french fries start their day in potato form and I'll be there buying lunch.)The author's recognition that the entire market is or should be chasing In-n-Out, i.e. focusing on the quality of the food, truly shows that this guy knows his stuff.

If consumers accept crappy merchandise, that is what the market will provide; rather, consumers should demand quality, especially when their food is concerned.Perhaps the message of this book lies more in the fact that so many of us fail to exercise our freedom to discriminate between good and bad even when all it takes is walking across the street to a better restaurant.

fast food nation
Am i the only one that sees the obvious here. This book does enlighten us on the harmfullness of fast food and the chemicals they put in it, and so on. But then why does the FDA approve it!! Why are they allowing the gross food to be sold. Because they are taking payoffs from the fast food companies. Read the book "natural cures they dont want you to know about" and you will know all about it. ... Read more

Isbn: 0060938455
Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Convenience foods    4. Corporate & Business History - General    5. Fast food restaurants    6. Food Science    7. Food industry    8. Food industry and trade    9. Industries - General    10. Industries - Hospitality, Travel & Tourism    11. Popular Culture - General    12. Social History    13. Sociology    14. United States    15. Reading Group Guide   

Harvard Business Review
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Magazine
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"Process is God" might well be the motto of this management resource. The Harvard Business Review is all about best practices and better practices and being front and center with the latest and greatest ideas about how to run anything from a railroad to a recovering dotcom. Although the magazine's eagerness to adopt buzzwords makes it a target for jargon watchers, it is at heart conservative and cautious. What is the key to success, according to the Harvard Business Review? Lead, motivate, innovate! And then use the performance measurement tool of the month to make sure that the leading, motivating, and innovating worked, you know, just to be on the safe side. --Edith Sorenson ... Read more

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Reviews (15)

Not Cutting Edge
This is my third year as a subscriber - sometimes I wonder what I have missed before that. HBR is not about being the first to print the latest management trends or techniques. The majority of the articles involve a ton load of research spanning years and in some cases decades. The research covers numerous companies so that there is a justifiable amount of truth to what is being written. It would be tomfoolery to adopt these techniques and assume that they will automatically apply to your company or department without some sort of additional or complimentary technique. However HBR covers many of the different management styles with practical examples. Then occasionally they revisit an article that they printed eons ago, giving you a fresh insight on how accurate or even inaccurate they were in their research. Each month there is a fictional Case Study that tries to mimic the real world. At the end of each Case Study authorities in the case study field give their professional views on what should be done. Occasionally these fictional studies do reflect your own corporate trials and tribulations. There is the `HBR at Large' section and `Best Practice' covers real world practices and their thoughts on them. HBR will teach you a lot. You should know that you probably wouldn't read every article every month. You're looking at 125-175 pages per month and about 100+ pages of content per month - fine print!. Why Buy: Quite possibly the most impressive magazine to have on your desk when anyone steps into your office. It's inevitable, almost everything involves money and business - HBR greatly improves your odds with the business part. As a gift for the business minded person (corporate or entrepreneur) in your life - male, female, romantic, non-romantic.

The HBR Equity - Coffee Table or Boardroom?
HBR is a good read there is no question.It has a history of ground breaking articles published, granted.I thoroughly enjoy it, when I can get it in Poland. Every graduate from a reputable management school should receive a free year's subscription.Most of these readers would renew at the regular price, IMHO.

That acknowledged, I am a public relations practitioner and I have a gripe with HBR.There is not a whole lot representing my profession besides culture change and some interesting HR cases, which I could audit at any university if I so wanted. This makes HBR a soft read for my needs.

I teach public relations to 5th year students at the state university, link MBO and financial results with PR management same as any department would be required.In my capacity as an instructor, I encourage my students to offer counsel and read through P&L's.I encourage them to look at problems with detailed financials and prepare their proposed programs with an understanding of the corporate audience.I encourage research, not only polling publics outside the company but also to take a pulse of the company itself: much like a professional doctor would do with a patient when diagnosing a problem before beginning a procedure.

Granted, there are very few case studies I can use to promote sound PR management thinking rather than the over-predominant "technical" thinking of PR as an extension of a creative communications artform.(O, how I wish for a case with figures like something in Marketing Logistics or Financial Management!) For my money, in PR, there is nothing but artistry and the name of the HBR.I concur with another reviewer, mnetzley, who suggests that the level of presentation between the covers has fallen to the level of a Harlequin romance for business managers: dumbed-down anecdotes, and stories masquerading as case studies, IMO.

For illustration, there was a communications case a couple of years ago dealing with Crisis and the corporate need for good communication.One of the reviewers assessed it right in the post mortem: trouble began before the problem arrived.But this begs two questions: Why wasn't the problem identified before the crisis appeared; and why wasn't THAT tool presented for learning rather than the case itself?It was a nice case as far as it went but it was for the coffee table and not the boardroom.

And that seems to be the level of the HBR these days. Of course, I expect more from the HBR so your mileage may vary.But isn't the cachet of HBR the avant-garde?For me to rate it higher than a three at this stage, I feel I would be doing a disservice to the old magazine that published ground-breaking articles while humouring a brand equity that has lost its vision to its own magnificence.

Great Gift Idea
I'm buying this for my son for Christmas, but I should have been a better businessman.The Harvard Review web site is selling subscriptions for [...], so I paid [...] more than I should have.
[...] ... Read more

Asin: B00005U5EB
Subjects:  1. Business   

Entrepreneur
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Magazine
list price: $59.88 -- our price: $11.97
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Reviews (11)

bah....
i used to read this, but there are way too many advertisements. The advertisement to information ratio is probably about 12 to 1 in my opinion. This is more of a magazine geared to people who have not started their own business. I would reccommend Forbes b/c it is much more informative and valuable.

I disagree with the negative ratings
Though the magazine does have the MLM and "You To Can Get Rich" articles, it has validity. You can do anything if you find the right thing, something your passionate about. I've found the articles may not always fit my exact situation, but I can extract what is meaningful or useful to fit my unique situation or business needs. Isn't that the main goal here? You have to find it, no one is going to hand it to you. Do the research and the work and ask for mentoring. Follow up on the leads and ideas they give you. I truly enjoy this magazine.Carpe Diem.

Entrepreneur? Franchisee!
I read this at Stop and Shop each month, hoping it'll get better. Each month I hope desperately for some pertinent, relevant, or just plain mildly useful business hints and tips... and they are just not forthcoming.

For someone who is interested in starting a franchise, (think vending machines) or one of those "dear friends, you too can be a millionaire! First send me all your money" businesses, also referred to as MLM (multi-level marketing) this magazine would be a gold mine.

For a business owner who is looking for some serious help? Don't bother! I am wishing for a subscription to American Venture... now there's the ideal entrepreneur's magazine! ... Read more

Asin: B00005NINU
Sales Rank: 99
Subjects:  1. Business & Investing    2. General    3. Commerce    4. Business   

Business 2.0
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Magazine
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Business 2.0 offers today's "visionaries" a refreshing blend of traditional and contemporary business strategies. Lighthearted perspectives give way to hard-hitting articles on industry trends, while historic references pay homage to some of the world's all-time-great business leaders. Regular features include "Startup" ("People, trends, wild conjecture"), "What Works" ("Tactics, tools, true-life adventures") and "Self Serve" ("Navigate your life, enhance your view"). Throw in some flashy graphics and unusual fonts, and a slant towards the Internet economy, and Business 2.0 is well-positioned for the next century of business.--Elizabeth Malker ... Read more

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Reviews (13)

Uneven
If you're going to publish a business magazine, then you should publish articles that are useful to people in business. Business 2.0 does this, but only with every second or so issue. In between, they publish a lot of vapid, unfocused material that is unworthy of publication anywhere.

The good articles are worth enough to me that I'll continue to subscribe, but I wish they'd get their act together.

Good for keeping on top of a lot of business topics
I have been a subscriber for some time. It's a business publication that does not focus solely on Wall Street financials - they are there to a lesser degree but this is not the publication if that is what you are looking for. Think entrepreneur or general business topics and that's Business 2.0. It does not focus on one topic or industry but covers all to some degree - think `oddball' as well. Monthly sections include `What's Next', `What Works', `What's Cool'. The articles are cutting edge in some cases, well researched and well written with an informal slant. They cover tech, marketing, product development, product design, ideas, new products and services, M&A's and a wide range of general business topics. You will find out about new things before most of your coworkers, giving you interesting conversation fodder for the water cooler, happy-hour settings. To go even further in figuring out their demographics and target market/s, the ads include autos like Camry, Land Rover LR3, Mini Cooper and even the Porsche Boxster, Laptops, Business Productivity Software like Office 2003, Business Products like copiers and printers, Mobile calling plans, HP, Credit Cards and even Lufthansa airline. So if you are not in this demographic, maybe they're not targeting your demographic. Why Buy: You are an up and coming business major or business professional in your `building your career foundation' of your career. You are entrepreneurial minded. You want to keep on top of a wide range of business topics and even some that are not yet making the news. As a gift for someone with these interests.

amazon is incredibly overpriced on this
amazon sells a one year subscription for $14 which includes a $5 amazon certificate that you get later.

in the actual magazine, the subscription card is 6.99 for one year or 2 years for $10.00

so use the card, save some money and also dont have to wait for your $5 back and then find something at amazon that you can use the $5 certificate on.
... Read more

Asin: B00005R8BQ
Subjects:  1. Computers & Internet    2. Business    3. Technology   

Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life
by Spencer Johnson Kenneth H. Blanchard
Average Customer Review:
Hardcover (01 September, 1998)
list price: $19.95 -- our price: $12.03
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Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives. Who Moved My Cheese? is a parable that takes place in a maze. Four beings live in that maze: Sniff and Scurry are mice--nonanalytical and nonjudgmental, they just want cheese and are willing to do whatever it takes to get it. Hem and Haw are "littlepeople," mouse-size humans who have an entirely different relationship with cheese. It's not just sustenance to them; it's their self-image. Their lives and belief systems are built around the cheese they've found. Most of us reading the story will see the cheese as something related to our livelihoods--our jobs, our career paths, the industries we work in--although it can stand for anything, from health to relationships. The point of the story is that we have to be alert to changes in the cheese, and be prepared to go running off in search of new sources of cheese when the cheese we have runs out.

Dr. Johnson, coauthor ofThe One Minute Manager and many other books, presents this parable to business, church groups, schools, military organizations--anyplace where you find people who may fear or resist change. And although more analytical and skeptical readers may find the tale a little too simplistic, its beauty is that it sums up all natural history in just 94 pages: Things change. They always have changed and always will change. And while there's no single way to deal with change, the consequence of pretending change won't happen is always the same: The cheese runs out. --Lou Schuler ... Read more

Reviews (1275)

OK, but overpriced
An "interesting" idea of teaching adults by anecdotes and fairy tales... I don't want to be too harsh but I find this book overpriced. I also think that this is not a book that you will want to keep.

To give an example of a book that everyone will want to keep, which at the same time is under-priced, consider Can We Live 150 Years? by Dr. Tombak. A different kind of read, but a gem it its genre (health, longevity).

Figure it out for yourself
AND then act on what you know!!

That is the message I got from this book.Simple, and straight forward.If you have ever gone through a company shake-up then this book is for you.I suggest you buy the audio version and listen to it for full impact.Because the message is short and to the point maybe buy it used to save a little cash.It is only 1 hour long - perfect for a trip to and from the office in one day.
Buy this audio book for one reason - the change it will make in your overall thought process.

Simple Story/Profound Marketing
I chose to review Who Moved My Cheese by Spencer Johnson, M.D. because it was recommended for a Leadership Workshop.
Who Moved My Cheese? An A-Mazing Way to Deal With Change In Your Work And In Your Life, Published 1998 by Putnam. 94 pages, $19.95 ISBN 0-399-14446-3.

Who Moved My Cheese is a parable that addresses the concept of change and the ways in which we deal with change. This book is for everyone because everyone encounters change in personal and professional endeavors. The four characters in this story are the mice Sniff and Scurry and the little people Hem and Haw. Cheese represents whatever object of desire the reader may have in mind, such as a job or a relationship. For the simpleminded rodents Sniff and Scurry, cheese is cheese, and their desire for cheese is an instinctual hunt for nourishment. When their cheese is devoured, they merely move through the maze to find new cheese. The maze is the metaphor for the paths of change we must navigate on our journey through life. To get through the maze, Hem uses the "paralysis by analysis" method due to fear of change while Haw adventurously adapts to change. Anyone can relate to the super simple sentences, such as when Hem says, "I like it here. It's comfortable. It's what I know." He has no more cheese to eat, and he would rather get weak and dizzy than move through the strange maze to find new cheese. Even destructive familiarity can be comfortable when the ultimate result of a change is unknown. Haw uses the technique of visualization to prepare himself for finding and enjoying new cheese. He is willing to risk the unknown by venturing out of his comfort zone. Haw puts the handwriting on the wall in instant messages for Hem, such as "If you do not change, you become extinct." The overall theory Spencer conveys is that humans have emotions, and it is the negative feelings and resultant lack of action that can prevent us from moving to meet with the cheese. Or, we can use positive energy to propel us toward our desire and find new cheese or make our own!

Dr. Johnson's previous publication The One Minute Manager (with Kenneth Blanchard, Ph.D) made the bestseller list in the 1990's by promoting the concept of working smarter, not harder. So, there was promise that Dr. Johnson had revealed new principles for paradigm shifts in Who Moved My Cheese? In the forward to Who Moved My Cheese, Johnson's former writing partner, Blanchard, says, "This brief parable takes little time to read but its impact can be profound." Well, that's overstating the result. I'm okay with this book as a recommendation for discussions about change, but I'm glad I didn't let a bookstore nibble at the $20.00 bill in my wallet.

Review completed by Lynn C. Tolson, author of Beyond the Tears: A True Survivor's Story.
... Read more

Isbn: 0399144463
Subjects:  1. Adjustment (Psychology)    2. Business / Economics / Finance    3. Business Life - General    4. Change (Psychology)    5. Personal Growth - General    6. Personal Growth - Success    7. Self-Help    8. Stress Management