Founded in 1985 by Penthouse publisher Bob Guccione's son, Bob Jr., Spin magazine aimed to occupy a space forged and outgrown by Rolling Stone, which had since moved on from counter-culture reporting to a more pop-culture focus. Due to its well-funded birth, Spin rode the wave of the burgeoning alternative rock movementand was afforded the luxury of being as controversial as it wanted, forsaking at times somewhat slanted reporting in favor of the punch and jibe. Nonetheless, it brought into America's peripheral vision early stories of the ravages of AIDS in Africa, in addition to standard artist interviews and album reviews. Switching from a tabloid format to a glossy perfect-bound publication, the magazine now reports on fleeting music trends and the Next Big Thing more than it unearths alternative-rock gems, but it still does a good job of uncovering behind-the-scenes-stories, such as the violent acts and deplorably unhygienic conditions of 1999's Woodstock III music festival, in a way no other music magazine does. When the Beastie Boys released Hello Nasty in 1998, Spin published three different editions of the magazine--each with a separate headshot of one member of the renegade hip-hop group. Three years later, Rolling Stone copied the gimmick, featuring the members of boy band 'N Sync individually on five different covers. If Spin's influence in rock journalism was ever in question, this event provides irrefutable proof. --Beth Massa ... Read more

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Slicker and more uptown than competitors The Source and XXL, Vibe covers hip-hop culture in its many forms. The primary focus, of course, is music, but urban fashion also receives lavish treatment, and each issue contains a least a dash of movies, technology, sports, and politics. Celebrities tend to dominate its well-photographed and well-designed pages, but there's also room for more substantive fare (such as a touching report on "chickenheads"--rap-world groupies--who deserve better than they get from their often-abusive lovers). Covering a culture that is frequently misogynistic and homophobic, Vibe is both women- and gay-friendly, and surprisingly broad in its interpretation of who's cool enough for hip-hop: Elton John (for his Grammy duet with Eminem), maverick senator Jim Jeffords, and Seattle Mariners baseball star Ichiro Suzuki. --Keith Moerer ... Read more

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Founder and publisher Jann S. Wenner's brainchild remains the standard by which rock & roll magazines are measured, though even its most fervent boosters would concede there've been some growing pains for RS as it's strived to remain relevant through the decades. The erstwhile baby-boomer bible mixes fleshy covers of today's alluring celebs with coverage of graying rockers from the magazine's heyday. In addition to celebrity interviews, stalwart features such as CD reviews and Random Notes (the mag's long-running gossip section) provide familiar reading for older readers, as does the publication's superior political and cultural coverage. But the bulk of Rolling Stone's features are aimed at the younger pop-culture set. --Steven Stolder ... Read more

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